As Digital Marketing Manager, Joy Zaykoski leads the firm’s digital presence with a sharp eye for design and strategic content creation. Central to her role is managing and maintaining Modera’s website—ensuring that site content is current, visually cohesive, and reflective of the brand’s voice and values. Joy works across departments to create and format new pages, optimize user experience, and implement design elements that support engagement and clarity.
In addition to her website responsibilities, Joy is deeply involved in CRM management, building digital campaigns and tracking marketing touchpoints that help foster client relationships and promote the firm’s growth. She develops branded materials and digital assets that reinforce Modera’s identity, translating core messaging into sleek, effective visuals across platforms. By blending technical skill with creative intuition, Joy ensures that Modera’s digital communications deliver impact, consistency, and connection.
What do you enjoy most about working at Modera?
The people. Everyone so genuinely cares.
When you’re not working you’re…?
Outside hiking, canoeing, skiing, playing volleyball, anything to get me outdoors.
Where did you grow up? Where do you live now?
I grew up in the Adirondack region of upstate New York (where the deer population outnumbers the people). I lived in coastal North Carolina for a few years before settling into my current residence north of Boston.
What’s a destination in the world that you aspire to visit?
There are so many places I’d like to visit, but Ireland has always been a top one on my list of places to go. There’s just something about seeing the images of the coastline and the vast green space that draws me in.
State University of New York at Plattsburgh, B.S., Marketing with minor in International Studies and Spanish
