Liz Skinner leads the firm’s internal and external strategic communications and is responsible for shaping and elevating the Modera brand. She’s focused on ensuring consistency of message across offices and strengthening Modera’s voice in the rapidly evolving advisory industry.
Liz partners closely with executive leadership to translate business strategy into compelling communications that resonate within Modera, with clients, and beyond. She oversees messaging, thought leadership initiatives, technology and platform updates, and key corporate announcements to ensure that communication supports growth, operational integration, and an exceptional client experience.
Before joining Modera, Liz led corporate communications at one of the country’s largest wealth management firms, and she built a foundation in the wealth management industry as a reporter and editor. There her work focused on firm growth, advisor succession, investment strategy, and the evolving regulatory and technology landscape shaping the profession.
Liz is passionate about building trust through transparent communication and believes that strong internal alignment is essential to delivering outstanding service to clients. Outside of Modera, she is a member of the Public Relations Society of America, lives in the Washington, DC, region, and enjoys traveling and spending time with her family and friends.
What fuels you every day in your work?
Turning ambiguity into clarity is fundamental to communications within financial services and it makes for interesting new challenges each day. I get a kick out of all the surprises.
How do you feel you help to create impact for clients?
Making sure clients understand certain fundamentals about money and their relationships to it helps prepare clients to receive the thoughtful advice our advisors and planners craft for them. I’m always looking for how content can give clients a taste for a topic that makes them want to learn much more one-on-one from our professionals.
What’s the best career advice you ever got?
“Listen more, talk less.” All the best senior leaders I’ve worked with ask great questions and listen carefully to actually understand, not just to respond. Listening and understanding has led me to better decisions and better relationships.
What’s a destination in the world that you aspire to visit?
I’ve always wanted to visit Patagonia because I envision it feeling completely remote from everyday life, something I loved about Iceland and parts of Alaska. And I hear it has amazing hiking!
