Karl Graf

,CPA/PFS, CFP®

Wealth Manager, Principal

Karl works primarily with business owners and executives, many of whom he has helped for years as they accumulated and grew their wealth. He enjoys helping them ease into their next phase in life, taking the pressure of complex financial concerns off their shoulders, so they can wind down that active working lifestyle and fully enjoy the benefits of their hard work. Karl has spent decades working in financial services as a CPA, Personal Financial Specialist and founder and owner of his own financial planning firm. Karl feels that the trust he has built with his clients is a result of transparent and clear communication, listening to their needs and aspirations, and as a CFP® professional, always putting their interests first. Karl works primarily with business owners and executives, many of whom he has helped for years as they accumulated and grew their wealth. He enjoys helping them ease into their next phase in life, taking the pressure of complex financial concerns off their shoulders, so they can wind down that active working lifestyle and fully enjoy the benefits of their hard work. Karl feels that the trust he has built with his clients is a result of transparent and clear communication, listening to their needs and aspirations, and as a CFP® professional, always putting their interests first.

Prior to joining Modera, Karl spent decades working in financial services as a CPA, Personal Financial Specialist and founder and owner of his own financial planning Graf Financial Advisors, LLC, a fee only wealth management and financial planning firm. Karl is a Certified Public Accountant (CPA), Personal Financial Specialist (PFS) and holds the CERTIFIED FINANCIAL PLANNER® certification with broad experience in financial counseling and wealth management services. He has been asked to speak about and has been published on various personal financial planning issues. Karl has been interviewed on national and local television, including CNN’s “Your Money.” Karl is an honors graduate of Upsala College. He is a member of the National Association of Personal Financial Advisors (NAPFA), the American Institute of CPAs (AICPA) and the New Jersey Society of CPAs (NJSCPA). He has served as a director of the Bergen County
Chapter of the New Jersey Society of CPAs and as chairman of the Personal Financial Planning Committee of the New Jersey Society of CPAs.

Karl has devoted considerable time and energy to charitable endeavors, primarily as a volunteer for the American Cancer Society. He spent several years serving in various roles including as Chair of the Board of Directors of the North Jersey Chapter. Additionally, he was co-chair for planned giving activities for its New Jersey Division. This role involved speaking to potential donors about estate planning and how they could benefit charities while also remembering their heirs. In his spare time, he enjoys being outdoors (hiking, biking and kayaking) and travel.

What sparked your interest in financial planning?
My interest in financial planning was sparked early in my accounting career. As a CPA it seemed to me at that time that much accounting work is oriented towards the past, what happened and why. Certainly, there are some forward-looking aspects, but my perception then was that most clients were not that happy to see us (perhaps because I was an auditor at the time). Personal financial planning interested me because it was forward-looking which helps clients impact their future outcomes in a positive way with our advice. That was a very important motivating factor that helped move me towards financial planning as a career. Being a CPA I also only focused on fee-only planning, which was somewhat of a rarity back then. To me, that was the only way that I could provide financial planning services.

What do you feel is a strength that you have?

Getting to the heart of the matter, seeing the essence of an issue or problem, to be able to focus on the REAL issue and communicate that to the client in a clear, understandable way. Then helping to solve the problem or address the issue as completely and simply as is practical given the circumstances.

What do you enjoy most about working at Modera?
Working with a group of people in a collaborative way, always striving to improve what and how we serve our clients and how we run our business. The focus on keeping the firm independent so that we can continue to deliver our service in the way we think is most suitable for our clients. I appreciate being around a group of smart, caring professionals who are like-minded when it comes to the philosophy of our business. I also appreciate that at Modera – “You always get your say, but you might not always get your way.” That openness to differing opinions and discussion does much to enhance and improve the firm. Ultimately, I think it comes down to respecting everyone’s opinion, but then after the debate coming together around the direction that has been agreed upon.

Where did you grow up? Where do you live now?
I I grew up in Bergen County, NJ. In late 2017 I relocated to Charlotte, NC to help Modera as we expanded into this market with a new location.

Articles by Karl Graf

Professional Designations

Certified Public Accountant/Personal Financial Specialist™, CERTIFIED FINANCIAL PLANNER®

Education

Upsala College, honors graduate

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